Introduction
India is cultivating a space that can host heavy investments as the population is showing awareness in trading. Some startups now profiting from the opportunity include Groww, Zerodha, and Angelone. Likewise, Alice Blue is one of the well-established trading brokers in Tamil Nadu having begun operations in 2006 and moved to Bangalore in 2017.
- A discount brokerage firm offers memberships into various recognized exchanges, including the NSE, MCX, NCDEX, BSE, MCX-SX, and CDSL. It claims to be valued and trusted by their clients and partners. Unfortunately, this is not so much reflected in terms of customer experience. A quick review tries to go through the entire aspect of facilities and other services from an Alice Blue trading broker and find whether those services stand by the trust value of traders or not.
- Features of Alice Blue
Alice Blue-put an end to an online space covering IPO, equity, commodity, currency and F&O trading as well as mutual funds.
It boasts:
- More than 5 lakh clients.
- More than 12000 partners.
- A remarkable presence in 20 major cities.
- over 400 employees.
- Less than 15 INR charges for F&O and Intraday Trading.
- Free equity investments.
- Alice Blue’s Brokerage Calculator.
Types of accounts offered By Alice Blue
On the contrary, the broker provides all potential clients with a complimentary Demat account. This is the only type of account that it opens. Despite being claimed on the online portal, nearly all clients deem it a total farce. Once you open your Demat Account with this broker, the team communicates to the users that such a feature does not exist, that is, the lifetime free Demat Account. It’s for the best in your financial self that we suggest you not be part of this brokerage platform.
Trading Products By Alice Blue
Alice Blue trading platform provides a variety of products to trade.
- IPO: Initial Public Offerings, aka IPO, are primarily used as shares being issued in the market initially which is then transferred to the secondary market.
- Mutual Funds
- F&O
- Trading view
- Stocks
- Currencies
- Commodities
It appears that, even with a huge array of products in store and the semblance of being overly sophisticated, they actually should not fool you that easily. Do not, as per previous user experiences, winkle your eye shut on this platform. Understand every single step and be alert.
ANT Alice Blue: Trading Platforms
ANT MOBI
Their mobile application, ANT Mobi is designed for convenient trading and is available for Apple iOS and Android devices.
A lot of its users have, however, complained about how the application is a complete headache and does not work efficiently.
ANT WEB
The Ant Web Alice Blue is a perfect choice for the traders, as they can trade directly from the charts itself and analyze the position with multiple functional options chains and charts. Users have often complained that the broker has very little functionality on the web platform.
ANT PLUS
Alice Blue Ant Plus, also known as Alice Blue Ant API, is widely discussed by their target customer base, start-ups, finance companies, and algo traders for their convenient, easy, and free services.
Alice Blue Registration
The full procedure for opening an account at alice blue is as easy as it can get. By following the below steps, users can register themselves as partners at Alice Blue:
Step-1: Open the homepage of Alice Blue.
Step-2: Click on the “Open Account” option given at the top right corner of the homepage.
Step-3: Fill in the required fields, including name, email address, mobile number, and other necessary details.
Step-4: Once the verification process has been successfully completed, a confirmation will be sent via mail.
Step-5: You have registered yourself successfully at Alice Blue Online, which many clients consider fake.
Alice Blue Login
The portal gives users five different ways to log in, which range from the IPOs & Mutual Funds account to Alice Blue Back Office and include the ANT web trading platform, and the Partner Dashboard. The user simply has to enter their login credentials, in this case, unique ID and their franchise code.
Alice Blue Customer Care
Somehow, if you have placed your trust in this broker and witnessed something bizarre happening with your account, you may try to check the support section on the dashboard to initiate a request. If this still fails to meet your expectation, by all means, submit a ticket. Do not expect too much, as that is what is being complained about by the very clients. Now, if after all this you even have a pinch of trust left in this broker, then I urge you to go ahead and call them up. Just be cautious that their staff does not play tricks to convince you to deposit more money.
User Experiences of Alice Blue
It is disheartening yet enlightening to think about how this broker continues to dupe individuals under the sun. From our research and findings, this broker cannot be trusted for a single service. It is almost a fraud site owing to the worst case of hidden charges and brokerages, coupled with the negligence of the customer support staff. Users are complaining that during trading, their trade orders are canceled and they had no interference in the said process. Complaints have been filed concerning how fast the margin rate gets to be doubled. All traders are to trade at their own risk and remain conscientious. This will definitely not be a suggestion for any sort of safety offered by this broker.
