Coinbase, the US-based major cryptocurrency exchange, has prolonged its partnership with Borussia Dortmund, or BVB-one of the top German football clubs. In July 2022, the original agreement was made, but this deal prolongs the partnership to cover the 2024-25 football season for the forthcoming three years.
Announced on September 3, 2024, the extension encompasses Europe and Singapore and will be a fantastic move on Coinbase’s part to better its presence across the world. The partnership, replete with Coinbase branding, will be carried across BVB’s digital platforms-from its website to social media channels-and even inside the iconic Signal Iduna Park stadium that is home to BVB.
The deal was brokered by SPORTFIVE, an international sports marketing agency that played an integral role in the negotiations for both the original and extended agreements. The move underlines Coinbase’s strategic intent of leveraging the immense popularity of football to achieve leading market share across Europe and Asia.
By partnering with the highly passionate and international fanbase of BVB, Coinbase obviously hopes to strengthen its brand exposure in key markets worldwide. The extended sponsorship has also crystallized the growing crossovers between the world of sport and cryptocurrency, with companies like Coinbase seeking fresh opportunities to reach out to bigger audiences.
With this partnership, both teams benefit in one way or another: BVB will get more financial backing and international exposure, while Coinbase cements its position among the leading players in the crypto market.
FAQs:
How much is the duration of the extended partnership by Coinbase with Borussia Dortmund?
This new, extended deal includes the 2024-2025 football season and beyond for three years.
Which regions does Coinbase’s extended sponsorship with BVB involve?
It extends from just Germany to now include all of Europe and Singapore.
In what ways will Coinbase branding feature on all of Borussia Dortmund platforms?
At BVB, the Coinbase brand will appear on all digital platforms, including the website, social media channels, and inside the Signal Iduna Park stadium.
With Whom was the extended sponsorship deal of Coinbase with Borussia Dortmund done?
This agreement was brokered by SPORTFIVE, an international sports marketing agency.
What strategic values does Coinbase accrue from this deal with Borussia Dortmund?
This in return will help Coinbase reach European and Asian markets more effectively because of BVB’s international appeal.
